BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20241107T180000Z
DTEND:20241107T193000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SCORE: Business Branding 101 - How To Create Your Brand Strategy
DESCRIPTION:Are you struggling to effectively communicate your business's value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience? \n\nIn this DIY workshop\, you'll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We'll guide you step by step through the process of constructing the three brand essentials: your brand story\, symbol\, and strategy.\n\nYou'll learn how to:\n\n\n	Establish a "voice" for your brand\n	Develop your company name\n	Write a mission statement\, positioning statement and value proposition\n	Create brand symbols like your logo\, type font and color palette\n	Combine your brand story\, symbols and strategy into a clear and consistent branding framework\n\n\nLive attendees will receive a DIY brand workbook\, links to free brand resources and a link to the webinar recording.
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="box-sizing: border-box\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\; font-size: 16px\;">Are you struggling to effectively communicate your business&#39\;s value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience?&nbsp\;</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\; font-size: 16px\;">In this DIY workshop\, you&#39\;ll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We&#39\;ll guide you step by step through the process of constructing the three brand essentials: your brand story\, symbol\, and strategy.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; margin: 1rem 0px !important\;"><span style="box-sizing: border-box\; font-size: 16px\;">You&#39\;ll learn how to:</span></p>\n\n<ul style="box-sizing: border-box\; margin: 0px\; padding-right: 0px\; padding-left: 35px\; list-style: initial\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\; font-size: 16px\;">Establish a &quot\;voice&quot\; for your brand</span></li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\; font-size: 16px\;">Develop your company name</span></li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\; font-size: 16px\;">Write a mission statement\, positioning statement and value proposition</span></li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\; font-size: 16px\;">Create brand symbols like your logo\, type font and color palette</span></li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; list-style: disc\;"><span style="box-sizing: border-box\; font-size: 16px\;">Combine your brand story\, symbols and strategy into a clear and consistent branding framework</span></li>\n</ul>\n\n<p dir="ltr" style="box-sizing: border-box\; color: rgb(33\, 37\, 41)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; margin: 1rem 0px !important\;"><em style="box-sizing: border-box\;"><span style="box-sizing: border-box\; font-weight: bolder\; font-size: 16px\;">Live attendees will receive a DIY brand workbook\, links to free brand resources and a link to the webinar recording.</span></em></p>\n
LOCATION:Virtual
UID:e.1273.17384
SEQUENCE:3
DTSTAMP:20260407T153930Z
URL:https://business.visaliachamber.org/events/details/score-business-branding-101-how-to-create-your-brand-strategy-17384
END:VEVENT

END:VCALENDAR
